An industry-leading data and switching platform

Our technology powers end-to-end energy, broadband and insurance switching with minimal data entry. The result is a revolutionary user experience which enables the best possible conversion, retention and cross sell performance.

How does the Switchcraft platform work?

We bring together everything you need to run a successful switching business, including:

Comprehensive Data

We bring together a huge range of different data sources from the industries we operate in, along with our own product pricing information. Much of the data we can offer, and the experiences that it can enable, are unique to Switchcraft.

Access to providers

Working with us instantly unlocks a wide panel of relationships with energy suppliers and broadband providers. We pay partners a generous commission for every product switch completed via our platform.

Operational support

Our platform is incredibly powerful, but we don’t leave all the integration work to you. We’re on hand to answer any questions you may have and we’re happy to share what we’ve learned over many years working in price comparison.

Who uses our platform?

We support some of the biggest price comparison sites, personal finance apps, media groups, and many other smaller clients.

As well as supporting switching businesses, we also have various partners using our data for different purposes. For example, an electric vehicle charging company uses our API to help its users keep on top of the cost of charging their car at home.

We're delighted to receive enquiries from all types of organisation, so please get in touch if you think we might be able to help.

Our products


Our API is the most flexible solution and gives you complete control over the user experience.

Use our API to display quotes and alerts directly within your website or app – with a look and feel that’s unique to you.

The API is ideal for partners that are set up to handle front-end development while we handle the back-end switching infrastructure.

White Label

Our white label switching websites lets you access our optimised user journey as a part of your website. Your users will see your brand and your domain name but we build and host the online user experience.

We use components with a modern look and mobile-friendly design. You’ll have the support of our team to help achieve the optimal integration with your site.

The white label partnership is ideal for partners looking to offer switching without adding a burden to finite development resources.

Energy, Telecoms and Insurance Providers

We can help you achieve significant increases in sales very quickly via our website and via our extensive network of partnerships. Many of the brands we work with are outside the traditional price comparison and performance marketing space, so if you’d like to gain access to a new and untapped audience, please get in touch.

Contact our partnerships team

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